Tuesday, October 12, 2010

Tips To Start A Los Angeles Home Based Business - Sell Fragrance Oils


Are you looking for a legitimate Los Angles home based business? Many people are. Let me suggest that you start a Los Angeles home based business to sell fragrance oils – for a number of reasons.

First of all, once you’ve found the best supplier of quality fragrance oils, it is just a matter of taking the oils and letting people know that you’re in the business of selling fragrance oils. The success of this particular niche can be measured somewhat by the popularity of the perfume industry. Each year, dozens of new perfumes are launched even thought there are already hundreds of perfumes already in the market. The larger perfume companies continue to do the research and continue to find that there is a demand for new fragrances.

Second, more and more consumers are price sensitive than ever before. Consequently, many realize that over 80% of the costs of perfumes are in the packaging, advertising, and profit markup. As a result, a cottage industry has sprung up and is blossoming – especially in Los Angles and other large cities. The industry is supplying and selling fragrance oils.

Fragrance oils have their own fans. Many consumers that prefer the high quality aroma of perfumes have turned to fragrance oils. The price difference is one reason. But, also, many consumers prefer fragrance oils because they’re oil based. Oil based fragrances last longer on the body than the high cost perfumes – which contains alcohol and other fillers.

Since there is such a significant price difference between high quality perfumes and fragrance oils renditions, many people enter the fragrance oil ‘business’ without being clear on what is involved. One of the most common mistakes that many make is not knowing or distinguishing between the better quality fragrance oils. Replicating the fragrances of high quality perfume is no longer as difficult as in the past. There are fragrance oils that cannot be distinguished from their perfume counterparts in ‘blindfold’ tests. In other words, if you were blindfolded and asked to choose between the high quality perfumes and the higher quality fragrance oils, you could not tell the difference.

But, and this is a significant ‘but,’ not all fragrance oils are the same. Many contain synthetic fillers instead of natural essential oils. Also, many suppliers regularly add fillers such as baby oil to ‘extend’ the amount of oil (this method is often used and explains why there are so many low quality fragrance oils on the market versus the higher quality fragrance oils). Some people that sell fragrance oils, mistakenly, believe that adding baby oil and other fillers ‘stretches’ their supply. Instead, what is does is weaken the fragrance oil itself. 

In a large city such as Los Angeles, there is a ‘glut’ of ‘stretched’ fragrance oils. In smaller, less populated, less image-conscious cities, such ‘stretched’ fragrance oils can be successfully sold. But, in a large, fashion focused, image-conscious city such as Los Angeles, a business selling such weakened fragrance oils will not be successful in the long run.

One of the keys to successfully starting a Los Angeles home based business that sells fragrance oils is finding a dependable supplier. By ensuring that the supplier uses essential oils over synthetic oils, helps to ensure that you will be selling the better quality fragrance oils. Also, there are simply too many variations of fragrances for any home based business to ‘produce & supply’ their own supply of oils. It’s just too tedious and time-consuming. Take your time. Do your research and find a fragrance oils supplier that is dependable and that sells product to you at such a price that allows you to make a significant profit per sale (i.e. 45% and above, at least). Search terms such as fragrance oils, fragrance body oils, essential oils, designer fragrance oils, etc.

The better suppliers will not be selling their products on a retail basis – they should only be selling to their distributors – not competing with them. A key factor with the better suppliers is the ‘return policy.’ Make sure that their policy doesn’t ‘load’ you up with fragrance oils that are slow sellers for you or worse yet, don’t sell at all. The better suppliers’ return policies should protect you from that happening. Be cautious about paying ‘fees’ to be a distributor (fees such as membership fees, training fees, distributor fees, etc.) Any money that you invest should go towards inventory, samples, literature, etc.

Any home based business can be started and run in Los Angeles. The research is overwhelmingly clear – a Los Angeles home based business that sells fragrance oils from a dependable supplier will find increasing success.

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